Celebrating 30 Years of Dutch Hip-Hop, R&B, and Culture :

In 2025, TMF celebrates its 30-year anniversary, and with it comes the revival of The Pitch, the show that defined Dutch Hip-Hop, R&B, and culture.

Originally hosted by Glaze and Rene Phillips (2Brothers on The 4th Floor), it was the first national platform on TV for Hip-Hop in the Netherlands, introducing legends Biggie, Wu-Tang Clan, Missy Elliott, Tupac, The Fugees, Big L and many more to Dutch audiences. But it wasn’t just about international stars—The Pitch gave local talent like Postmen, Brainpower, Def Rhymz (RIP), Extince, U-Niq, and others their first national platform. As well as “Yukkie B & Clockwise, winners of the very first TMF Award for Best National Rap Act with their mega hit ‘Wat Nou?!?.'”

This relaunch is more than just nostalgia—it’s a new era of opportunities for artists, fans, and brands alike.

Where It All Began :

The Pitch revolutionized Dutch television in 1995. It was more than a TV show—it was a movement that brought Hip-Hop and R&B into the mainstream, making cultural and generational waves that are still felt today.

Over 250 episodes, the show introduced international Hip-Hop and R&B icons along with Sylvana’s Soul, to the Dutch audience while giving Dutch talent their first national stage.

Join Us on This Journey

Ready to align with The Pitch 30? Contact us today to explore the opportunities: contact@thepitch30.com

Celebrating 30 years of Dutch Hip-Hop and R&B and shape the future.